Gaga is a Chinese local brand for casual dining and lifestyle, founded in Shenzhen in 2010. It has several leisure chain brands such as gaga, gaga Central, gaga Chef, and gaga coast, with stores located in major cities across China, including Shenzhen, Guangzhou, Beijing, Shanghai, Hangzhou, Nanjing, Kunming, and Foshan. Over the past decade, gaga has integrated its thoughts on “leisure” into tea drinks, things, and spaces during its exploration of food culture. This has resulted in gaga’s unique brand personality: Effortless, Chill, Smart. They use catering and products as media and aesthetics and scenes as the mainline to interpret the gaga lifestyle: praising life with food and parties.

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    Registered members:

    Members contribute over 60% of the revenue, with high member stickiness and a monthly active member repurchase rate of 65%+.

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    Social media fans:

    Official WeChat, Weibo, Xiaohongshu (Little Red Book), Douyin (TikTok), podcast, and Instagram platforms for comprehensive dissemination.

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    High-value users:

    Alipay data shows that Gaga is the catering brand with the most users in Shenzhen with assets exceeding ten million.

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    Apple Users:

    70% of Gaga users use Apple phones, with a higher proportion of university-educated individuals and stable income.

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    Enterprise WeChat communities:

    Among them, there are more than 100,000 active users.


A full-time leisure catering chain brand with tea as its specialty.


To become the most influential brand in China’s leisure catering.


To provide high-quality lifestyle solutions for China’s 400 million middle-class population.